Privacy Policy
Effective date: April 22, 2025
Introduction
Welcome to Martina Shoes. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit martina.shoes and purchase products from us.
Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
Information We Collect
We collect the following categories of personal information:
Personal & contact details
- Full name
- Email address
- Shipping and billing address
Payment information
- Credit or debit card details (processed securely via our payment processor — we do not store full card numbers)
Usage & technical data
- IP address and browser type
- Pages visited and time spent on our site
- Cookie identifiers and analytics data
How We Collect Information
- Directly from you when you place an order or contact us
- Automatically through cookies and tracking technologies when you browse our site
- From third-party payment processors when you complete a transaction
Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyse traffic, and support marketing. These include:
- Essential cookies — required for core site functionality such as your shopping cart and session management
- Analytics cookies — help us understand how visitors use the site (e.g. Google Analytics)
- Marketing cookies — deliver relevant ads and measure their effectiveness (e.g. Meta Pixel)
You can manage cookies through your browser settings. Where required by law, we will request your consent before placing non-essential cookies.
How We Use Your Information
- To process and fulfil your orders, including shipping and returns
- To send order confirmations and shipping updates
- To send marketing emails and promotions (you may opt out at any time)
- To improve our website, products, and customer experience
- To detect and prevent fraud and comply with legal obligations
- To analyse website usage and measure marketing effectiveness
Legal Bases for Processing (EU / UK Visitors)
If you are located in the European Union or United Kingdom, we process your personal data under the following legal bases:
- Contract performance — to fulfil your orders and manage our customer relationship
- Legitimate interests — to improve our services and prevent fraud
- Consent — for marketing communications and non-essential cookies
- Legal obligation — to comply with applicable laws and regulations
Sharing Your Information
We do not sell your personal information. We may share your data with:
- Payment processors to complete transactions
- Shipping carriers and fulfilment partners to deliver your orders
- Analytics and marketing service providers
- Legal authorities when required by law or to protect our rights
All third parties are contractually required to handle your data securely and only for the purposes we specify.
International Data Transfers
Your information may be transferred to and processed in countries outside your own, including the United States. Where such transfers occur, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses approved by the European Commission — to protect your information in accordance with applicable law.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes in this policy, including to comply with legal obligations and resolve disputes. Order and transactional data is typically retained for seven years for accounting purposes.
Your Rights
Depending on your location, you may have the following rights:
- Access — request a copy of your personal data
- Correction — request correction of inaccurate or incomplete data
- Deletion — request deletion of your data, subject to legal obligations
- Objection / Restriction — object to or restrict certain processing
- Portability — receive your data in a structured, machine-readable format
- Withdraw consent — where processing is consent-based, you may withdraw at any time
- Opt out of marketing — unsubscribe via the link in any email, or by contacting us
To exercise any of these rights, contact us at the details below. We will respond within the timeframe required by applicable law (typically 30 days).
Data Security
We implement industry-standard security measures including SSL/TLS encryption for data in transit, secure payment processing, and access controls. No method of internet transmission is 100% secure — please use strong passwords and notify us immediately of any suspected unauthorised access.
Children's Privacy
Our website is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe we have done so inadvertently, please contact us and we will delete it promptly.
Third-Party Links
Our website may contain links to third-party sites. This Privacy Policy applies only to martina.shoes. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the effective date at the top of this page and, where appropriate, by email. Continued use of our website after changes take effect constitutes your acceptance of the updated policy.
Contact Us
If you have any questions or requests regarding this Privacy Policy, please reach out:
If you are located in the EU or UK and have unresolved concerns, you have the right to lodge a complaint with your local data protection authority.